사람과 자연이 공존하는 자연주의 라이프스타일 브랜드
A naturalist lifestyle brand where people and nature coexist.
AYU는 아유르베다에서 어원을 따온 인도어로 'LIFE‘ 를 의미합니다.
AYU, a brand created to heal the bodies and minds of exhausted modern people through
its comfortable designwith the philosophy of coexistence with nature, produces clothing products
with natural materials, colors resembling water, soil, trees the sun, etc.,
and comfortable design for both indoor life and outdoor activities.